PotentiaMetrics brought their full-service cancer solution, MyCancerJourney (MCJ), to the market, working with payers, providers, and other healthcare organizations, creating a strong pipeline of potential customers. By pairing its real-world, hands-on tool with the expertise of cancer-specialized patient advocates, MyCancerJourney, addresses the unique needs and experiences of people with cancer, addressing critical issues for patients and their families.