LJ leads all things marketing, sales, and customer success. She is our go-to-market architect, skilled at creating breakthroughs in thinking, in capability, and in stakeholder commitment, that builds and sustains prosperous results and delights our end clients.

LJ is a trusted leader, agile designer and innovator, brand steward, and marketing and customer success expert. Prior to joining PotentiaMetrics, LJ served as CEO of the AND group, a boutique consultancy she founded in 2004, where she and her team delivered results for entities spanning the healthcare ecosystem including providers, payers, medical device and supplies, health IT and clinical analytics companies, as well as, consumer and retail health and wellness care. Prior to the AND group, LJ enjoyed a 17-year progressive career at Procter & Gamble where she held leadership positions in marketing, strategy, insights, customer development, and supply chain innovation. Since 2018, LJ has served on the Board of iDE, a global non-profit applying human centered design in ‘powering entrepreneurs to end poverty’.