PotentiaMetrics solves the problem of uncovering what healthcare treatment works, for whom, under what circumstances, and for what tradeoffs and economic costs. We provide analytic solutions and services that combine high-tech real-world data and artificial intelligence with high-touch patient support resulting in individualized healthcare decisions. We enhance medical evidence with real-world clinical and economic data to reveal the outcomes of “people like me.” We provide this information to payors, self-insured employers, providers, and medical tech companies. Our data support value-based healthcare decisions that improve patient quality of life and goal attainment while saving billions in healthcare spending for treatments with limited therapeutic value.

Essential Elements

PotentiaMetrics’ value stems from a combination of essential elements


The foundation of our business is outcomes data. PotentiaMetrics works as a trusted third-party to cross traditional boundaries and share information to create real-world outcomes registries. Our outcomes registries are derived from the aggregation of multiple offline sources with thousands of attributes per record. We have obtained large sample sizes this allows us to explore rare events and produce high-quality benchmarks.


Obtaining data is not enough. It must also yield meaningful and actionable insights. PotentiaMetrics analytics platform leverages new massive-scale data processing techniques to answer important questions. The power and relevance of our solutions is derived from the experience of highly skilled clinicians, statisticians, economists and engineers who understand the critical nuances.


Advanced processes and tools support our teams in achieving the most precise and rapid deployment. Project management minimizes the key risks at all stages. System design capability that produces lower risk and faster implementation.


We are an independent and autonomous outcomes and analytics company providing solutions that support sophisticated analyses. As an independent company, PotentiaMetrics does not have the inherent conflicts of interest that can arise. Our team includes renowned clinicians and experts in data sciences, analytics, and technology and a development partnership with a top University. The validity of our outcomes data, analytic solutions and trusted third-party intermediary status is defined by the firms’ objectivity, independence, trustworthiness and credibility.


The company’s success relies on small impactful teams of elite individuals with special skills, agility, adaptability, resourcefulness and innovation. The PotentiaMetrics culture embodies four core values:

Expertise is more important than technology.

People, not technology, make the critical difference. The right people, highly trained and working as a team, will accomplish the mission with the available technology.  On the other hand, the best technology in the world cannot compensate for a lack of the right expertise and work ethic.

Quality is better than quantity.

A small number of people, carefully selected, well trained, and well led, are preferable to larger number, some of whom may not be up to the task. As a company, we strive to nurture an entrepreneurial culture and to engage those who share this spirit to drive creativity and innovation.

Personal satisfaction is a core element of success.

We see discipline, morale and genuine esprit-de-corps as interconnected elements of success. All of us put forth intense effort to solve challenging issues while also nurturing positive relationships with our colleagues.

Independence is an integral component of our value.

We are a trusted source of outcomes information and analytic solutions. We are an unbiased and fully independent company. Our code of ethics and standards of conduct are strategic assets.

Standards of Conduct

The value of our company is constituted by the quality of our independent research and reputation. Our continued success depends upon adherence to Standards of Conduct.

Members of PotentiaMetrics:

Act with integrity, competence, diligence, respect, and in an ethical manner with the public, customers, prospective customers, employers, employees and colleagues.

Place the, integrity of the profession and the interests of customers above their own personal interests.

Use reasonable care and exercise independent professional judgment when conducting analysis, making recommendations, and engaging in other professional activities.

Practice and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the company.

Comply fully with the letter and spirit of the laws, rules and ethical principles that govern us in everything they do, both in their work for the company and in their personal lives.

Maintain and improve their professional competence and strive to maintain and expand the competence of others in the company.